Christopher Bailey, Chief Creative and Chief Executive Officer London in Los Angeles - A British Journey
Tonight, British luxury brand Burberry celebrated its London hometown in Los Angeles, the heart of the entertainment industry, with an event at the iconic landmark Griffith Observatory.
Hosted by Burberry’s Chief Creative and Chief Executive Officer Christopher Bailey, the event was attended by over 700 guests from around the world including Cara Delevingne, Suki Waterhouse, David, Victoria, Brooklyn, Romeo, Cruz and Harper Beckham, Mila Kunis, Tang Wei, Elton John, David Furnish, Rosie Huntington-Whiteley, Jason Statham, January Jones, Anna Wintour, Mario Testino, Jeffrey Katzenberg, Kevin Systrom, Jamie Bell, Rose Byrne, Jamie King, Kate Beckinsale, Matt Bellamy, Kiernan Shipka, Aaron and Lauren Paul, Tom Felton, Ellie Goulding, Annie Clark, Adrian Grenier, Gemma and Arthur Mornington, Cat Deeley, Ryan Seacrest, Dylan Penn, Ezra Koenig, Muhammed Al Turki, Jay Brown, Balthazaar and Rosetta Getty, Jamie Hince, Allison Mosshart and Julia and James Corden.
The Event
The evening began with guests entering a specially created English garden through wrought iron Georgian gates, inspired by the Royal Parks of London. The landscaped garden, filled with British lavender and roses, provided the perfect setting to watch the sun set over the Hollywood Hills.
The Runway Show
The journey continued as guests took their seats in the custom-built show space, to watch the brand’s runway show featuring the Burberry family of models including Naomi Campbell, Jourdan Dunn, Sam Rollinson, Charlotte Wiggins, Malaika Firth, Ella Richards, Amber Anderson, George Barnett and George Le Page, showcasing the Burberry Autumn/Winter 2015 womens and mens collections.
The show closed with a collection of exclusive eveningwear, featuring floor-length tulle dresses with cut-out waistcoats and silk thread embroidery for women and slim-fit velvet tuxedos with grosgrain details for men. The finale featured a surprise runway appearance from British film and television star James Corden.
British Burberry music acts George Ezra, Tom Odell, Clare Maguire and Benjamin Clementine flew in from London to perform live tracks during the show.
To Los Angeles
As the show ended, the First Battalion Grenadier Guards entered the space, which opened up to reveal the iconic Griffith Observatory at the end of the runway.
The 19 guards, performing with drums and flutes, led the models and guests outside on an extended runway, leaving the backdrop of the London skyline behind them.
The First Battalion Grenadier Guards continued their performance outside while giant digital projections of the guards and the British and American flags illuminated the façade of the Observatory.
Live Social Broadcasting
Periscope
Burberry premiered on Periscope today with the live uninterrupted broadcast of the event experience. Audiences on the Burberry Periscope account were given an access all areas pass at the show, from their arrival at the venue, to their front row seat during the show.
Snapchat
In addition, Burberry has been sharing the journey from London to Los Angeles on its recently-launched Snapchat account, featuring surprise visits from members of the Burberry family including Cara Delevingne, Naomi Campbell, Jourdan Dunn, Sam Rollinson, Charlotte Wiggins, and George Barnett. The platform revealed real-time content from the event including live arrivals on the red carpet and front row reactions.
Celebrating Burberry Beverly Hills
Located over four floors on one of the most iconic streets in the world, Burberry’s new flagship is set on the corner of Rodeo Drive and Dayton Way. Designed under the creative direction of Christopher Bailey, the store has been designed to offer multi-sensory experiences for customers, featuring exclusive spaces, products and services.